Demonstrating The Problem

Why am I thinking about this now? Well, I just had my CMON Marvel Zombies pledge manager open. And I thought about getting Galactus, I really did. But when one wave shipping for what I got, and now it is a ton of stuff, is $90, and it’d be over $100 adding Galactus, I couldn’t pull the trigger on that. That is almost double of what the original shipping projections were. So, now can companies who were funded before the price hike make it work?

And I don’t want this to be a negative on CMON, Marvel Zombies any of these things. Shipping is completely crazy right now. And with parts of China being closed for chunks of time, including ports, because of COVID cases, it is going to get worse. And even though it might not make that much sense, anything that is getting worked on now or soon, you have to start to think about holiday shipping as well.

Basically, even massive companies that can ship a ton at once, Marvel Zombies had 29,000 backers and more will late pledge, shipping is still expensive. There is no volume discount. Then you think about smaller companies out there for shipping. What does something like Grimlord Games do with Village Attacks. Now, they messed up for another reason, they took too long and producing it. But what is a solution for them since they did?

Possible Solutions

Wait on Shipping

So, one option is for a company just to wait. I dislike this solution a lot. Backers rightfully do expect you to try and get the game out in a given time frame. Now, smart backers understand that the time frame is probably 6 months to a year longer than expected. And maybe even slightly over that right now. But as I said, I don’t think shipping is going to improve. It might stabilize or improve slightly, but not majorly. So waiting means that either it’ll cost you more, or it’ll ship for the same cost they are seeing now.

Eat The Cost

Next up the company could just eat the cost. There are massive problems with this one as well. The main thing is that some companies cannot eat the cost of $100,000 or more in additional shipping charges. So, let’s look at Grimlord Games. They are not printing right now because of costs, but like I said, the costs probably won’t go down. And they are a small operation that is not the designers fulltime gig, so they can’t eat the costs without going under. Shipping to 50% of the people and saying tough luck to the other 50% and shutting your doors is a horrible option.

Raise More Money

I have seen this option out there. Another one that I don’t love because it doesn’t incentivize the backers to join in. Setting up a GoFundMe might be what you need to do, though. And I think for a company that can offset some of the costs, but having that little bit extra to help, this is a solid option. Especially if you have good will in the community. A company that is always open and transparent, plus has delivered on time with products people like, you can probably get people to chip in.

On the flip side, I do think that Grimlord Games is going to have issues if they want people to support for more shipping via a GoFundMe sort of things. I might toss in a few bucks to help offset new shipping costs. But their inability to do regular updates on their projects, plus then the massive delays on their projects, they don’t have the good will. And to be fair, this is on them, not the community having undue expectations. Delays are fine, but then you need to communicate, so what other options are there.

Ask For People To Buy Directly From You

Let me explain what I mean here. When I backed Roll Player Adventures as a late pledge and had backed Cartographers Heroes, Thunderworks Games reached out to say that shipping was more expensive than expected. But they could eat the costs, things would be shipped no matter what. However, they asked that if people wanted to help offset the cost, they order something directly from their webstore. Why, because that is product that had already shipped more cheaply and selling it at MSRP would give them some influx of cash for shipping the new stuff.

So I got a few things from them, not much, but some to help support them. Now, this only works for some companies. Some companies do not have webstores. That means that even if their stuff is at retail, they are seeing less of the money on an MSRP sale. Because whole sale to the retailer is already the price they get, a sale doesn’t do anything more for them. This can be a solution for some companies to help offset but not all of them will it work.

Offer Merchandise

So, then, you could do what Boardcubator did, which is offer merchandise, hoodies, t-shirts, things like that. And I do think that this is a clever enough solution, but not one without it’s flaws. The main flaw for me is that I don’t do too many branded t-shirts. And when I do, it is fairly specific. I have a Marvel one and Dragonball Z. And having Boardcubator branded gear didn’t interest me, nor did it look that great.

But I do think this is a decent solution. And using some of the more print on demand sorts of services for shirts or things like that could work. But, and I think this is important, offer more than just apparel items. Like I said, I don’t generally want a branded t-shirt or hoodie. And depending on the person’s figure, a print on demand t-shirt might not fit well. For me, I generally should wear a t-shirt that is a tall.

So offer other things. There was no Boardcubator coffee cup, but had their been one, I might have ordered that. Do I need more coffee cups, no, but it’s something I don’t need less of, so I might have backed it. Instead, they only offered apparel, so I passed. But merchandise is a solid idea.

Offer A Bonus

Finally, and this is my top option, offer a bonus item. Two examples of this, El Dorado Games is printing a pack of cards. Why, because for their games, like Legends Academy, shipping is about $240,000 more than expected. That is insane. So they are offering a pack of 10-20 cards of promos for their games. $20 for a pack of cards, or so, but you get something extra for a game you are getting, albeit two cards, and you can help offset the shipping. Similar to that, Nemesis Games, who did Uprising: Curse of the Last Emperor, asked their backers to help the same way. I supported them by picking up their bonus pack of cards for $20.

Now is this a good way because cards are more cost? Well, yes, it is good, in my opinion. Firstly, you are giving the backers the option to get something more. This is an add-on basically but done outside of a pledge manager in the came of Nemesis Games. So printing cards is cheap, doesn’t add much cost for them. Air shipping 2000, let’s say, packs of 20 cards is also cheap. And then distributing those cards after the fact via post is cheap. So of those $20, most went to help offset shipping.

Final Thoughts on Crowdfunding Shipping

Like I keep saying, shipping is not going to get better. It might ebb a little and stabilize or spike once in a while depending on the time of the year. But pre-pandemic shipping prices are not reasonable. And I worry when I see shipping numbers that seem too low.

I see more and more games of Kickstarter and Crowdfunding that will give a very general ballpark for shipping. Or it will be stated as, shipping right now is $X, but it is presented not as a price for what my shipping cost will be. That is going to be determined later in the pledge manager when closer to the date for shipping. Chronicles of Drunagor did this. Edgeguard is doing this. And I believe all crowdfunding campaigns for the next year should do this.

Does that suck for me as a backer? Yes. I want to know what I need to set aside for shipping right now. However, I prefer that you give me that ballpark for what the shipping is right now. Then, not locking yourself into the price, calculate a more specific shipping at the time you open the pledge manager. I want to get my product, and I don’t want to wait or even lose my money, because shipping went too high and you can’t print without going under. I want more board game companies and more small ones. But setting your shipping can be the thing that puts a company under if they aren’t careful.

What is a creative solution you’ve seen, if you’ve seen any I haven’t mentioned?

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Art Work

Normally I talk about artwork and things like that, you can get posters from the shows, but I recommend hitting up something like Etsy, because you are going to find some interesting and unique art there. While actual official pictures are cool, something that could be more personalized is going to be artwork from their favorite show that someone has custom created, or I know that people will often to artwork from the manga as well, or create artwork by using panels of the manga, so I’d definitely snoop around on Etsy. With this, it is important to know what their favorite show is, but honestly, that’s going to be the case with almost all of the suggestions that I have.

Dagashi Subscription Box

This one is a bit out there, and might not be for all anime fans, but if they like Japanese culture as well, it is a great idea, and it’s something that is related to what they like a lot anyways. And it really allows someone to dive a bit more into the culture of Japan in a fun way, and just see what some different and new things are. The nice thing is you don’t need to get them a reoccurring subscription, you can buy a one off box, or there are sellers on Etsy who sell bundles of dagashi as well. I’d lean towards one of the mass market boxes versus off of Etsy, just so you know how fresh everything is, but it’s a fun and different idea.

Figures

I could call them action figures, but some of them are just kind of figures. Again, knowing their favorite anime is important here. You can probably find a figure from most anime, though it might be Funko or it might cost an arm and a leg, but knowing what some of their favorites will allow you to get something they for sure will like. And there are a few different types you can look at getting, Funko is a great option, I consider it kind of an office option, those will be great for having in your home office in the background or in your office cubicle without them being too risky. But there are more impressive posed ones, like I have a nice Kirito one from Sword Art Online that would just stand out too much in an office, but on display in a bedroom, home office, movie/family room area, it’d be great and it’s a great addition to my game room.

Collectors Editions

I’ve talked about this so often before, but generally, not a great idea to get something like a show or a movie or a book or a game for someone who loves those things because they might already have it. I’m pretty sure with my game and movie collection my wife would think twice and have to spend some time figuring out what I don’t have. The same goes for someone who has an anime collection, however, the collectors editions of an anime, those are something that people might be slightly less apt to pick up, spend $50-100 on one anime, or get five anime for that same price, most of the time people will pick the quantity, but that doesn’t mean that they don’t want the quality. So get them the quality and let them enjoy their anime in an awesome collectors edition that is kind of focal point for their collection, versus just another piece of it.

Flair

This is a pretty wide open category, kind of like art, but I think compared to art, this one is going to be something that more anime fans will really like. It’s a subtle way to show off your fandom everywhere, without it taking up wall space, which might be limited. By flair, of course I am meaning stuff like buttons in Office Space, but not just that, enamel pins, decals for a car window, stickers that you can put on a laptop, a little figure for a keychain. Any of those items that give a little pop of fandom without making it overbearing or too obvious. Even things like ear rings would work well because it’s something that can be subtle but people who know will know. And as we know from Office Space, you can never have too much flair and in fact more is better. Plus, these can be really unique items, which is awesome, compared to something like a Funko which is a great way to show a fandom, but more main stream.

Now, there’s a whole lot more in the way of options. I mentioned dagashi subscription boxes, but there are anime ones as well. The downside to those is that what’s in them might be hit or miss for the anime fan. So instead, I like to leave it more focused, there is also apparel, but that’s also risky trying to get a size or style right, so generally I’d skip clothing. And if you know them really well, an anime would work, or you could pay for a year long subscription to one of the anime streaming services like VRV, Crunchyroll, or Funimation.

Alright, a lot of Holiday Lists in the bag, hopefully there is some cross over for you with the loved nerds in your life that you’ll be able to use.

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The Nerd Who Likes to Drink – Get them an engraved beer glass or whiskey tumbler. You can find all sorts of interesting ones out there, and they aren’t extremely expensive. They are also better options than a shot glass, because most people have too many shot glasses from college. I have two stein style beer mugs that Kristen and I got at ConVergence with Lord of the Rings theme on them. But you can find them on Etsy with almost anything on them. If you want the rebel symbol from Star Wars, or the Vulcan salute, you can get that. This falls into that category of things that are a bit more unique. Or unique booze, that always works too.

Board Gamer Bling – Now, this is slightly different than the next one RPG’er Bling, but basically, help a person bling out their board games. There are a lot of games that use cardboard coins, help them start replacing that money by getting them some metal coins for the game. There are a ton of shops that make awesome coins. Or, maybe they play a resource management game where there are different types of resources, you can probably find little molded or 3D printed pieces to replace those. Little things like that can elevate a gaming experience. Or, maybe a game has meeples in it, you can get custom meeples of the various colors, so that the game has a little bit more of a fun factor to it.

RPG’er Bling – If this was like board gamer bling, I’d just say look back at the RPG list. However, I am going to add in some apparel stuff this list or little fun things. You can get things like D20 (twenty sided dice) earrings that are different, and there is even one place where you can get some glow in the dark ones. There are also necklaces that have D20’s or various dice hanging from them that you could go with. And, tons of goofy RPG related t-shirts that you could consider as well. In the RPG listed, we did some table bling, this time, the suggestion is bling out the player or the DM.

Collector’s Sets – This is really for anything nerdy, and I talked about it in fantasy, while people might have a version of something that they like, they probably won’t, since they already own it, go with the nicer version. So you can do that for them. This can be for books or movies or whatever it might be. But a hard backed version of a book, or the cool collectors version of a movie that comes in a nicer case or with something extra, that is fun. For, for video games, you can sometimes get a larger release pack that comes in a cool case or comes with a figure. With a video game, I would try and get a game the person doesn’t have, as compared to books or movies which can replace the old version on the shelf. I’ve found that people tend to go back to video games as much or at least display them as much. Now, that might be who I hang out with, but that’s my recommendation.

Manga/Anime – This one is pretty simple, if they have the anime or love the anime, consider getting them the manga. If they love the manga, consider getting them the anime. You can also look at what anime or manga that they like and find things adjacent to that, but it can be tricky with some o books or shows, because they are pretty unique.

Experiences – There are plenty of experiences that you can give a person when it comes to nerdy things. A lot of escape rooms have a nerdy theme to them. If the person is traveling or lives near a theme park, you could give them the experience of Star Wars or Hogwarts. Or maybe there is a convention that they’ve wanted to go to locally or not, you could pay for a ticket into the convention. Know the persons means to get to go and do these things, but experiences, as I’ve gotten older, are often just as good a gift as something that will just sit around. Now, that isn’t to say that there aren’t some things that people just really want to get, I know that there are some things that I want, but experiences can be something fun and different. Even if it’s just setting up a gaming time where they get to pick all the games and you’ll play games you normally wouldn’t with them, that would be a great gift that is cheap.

There are a ton of nerdy things that you can get for people or experiences that you can share with someone around the holidays. And, obviously, these aren’t tied into Christmas, they work great for birthdays, anniversaries, or maybe the person just needs a pick me up, and you can do that for them.

Hopefully these lists have helped jog some ideas for you for the nerds in your life.

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